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Optimize a Channel You Already Run

Playbooks for the numbers that move views: click-through rate, retention, thumbnails, metadata, and the back catalogue you already published.

A channel that already publishes has a different problem from one that does not exist yet. The videos are made. The question is why they are not being watched, and which of the handful of numbers in YouTube Studio is the one worth chasing this month.

These posts cover the levers that turn impressions into views and views into watch time: thumbnail and title design, the retention curve, the metrics worth reading and the ones that only flatter you. They also cover the back catalogue, which is the cheapest inventory a channel will ever have.

Publishing 700 Unlisted Videos: Our First Customer

Publishing 700 Unlisted Videos: Our First Customer

Yoga Marga had years of recordings sitting unlisted on YouTube, each needing a title, description and thumbnail before it could go live. Here is what doing that 700 times actually involved.

Turning a Podcast Into a YouTube Channel Without Doubling the Work

A podcast episode is already the hard part. What stops most shows on YouTube is the second job nobody costed: thumbnails for a static wide shot, chapters for a two-hour file, and a description written twice.

How to See Where Your Audience Is Actually Watching From

Your subscriber count says nothing about where those people are. The geography report does, and it changes upload times, CPM expectations, and which videos you make next.

How to Get More Views From Old YouTube Videos

Old uploads keep earning impressions with metadata you would never write today. Doing something about that by hand is sixty separate jobs, which is why nobody does it.