Optimize a Channel You Already Run
Playbooks for the numbers that move views: click-through rate, retention, thumbnails, metadata, and the back catalogue you already published.
A channel that already publishes has a different problem from one that does not exist yet. The videos are made. The question is why they are not being watched, and which of the handful of numbers in YouTube Studio is the one worth chasing this month.
These posts cover the levers that turn impressions into views and views into watch time: thumbnail and title design, the retention curve, the metrics worth reading and the ones that only flatter you. They also cover the back catalogue, which is the cheapest inventory a channel will ever have.
How to Get More Views From Old YouTube Videos
Old uploads keep earning impressions with metadata you would never write today. Doing something about that by hand is sixty separate jobs, which is why nobody does it.
How to Get More Clicks on YouTube (CTR Tips)
Master the art and science of click-through rate optimization. Actionable tips for designing thumbnails and writing copy that gets clicks.
Which YouTube Analytics Actually Matter?
Stop obsessing over vanity metrics. Learn the key YouTube analytics data points you must track to boost views and subscriber count.
How to Make YouTube Thumbnails with AI
Discover how AI-powered thumbnail generation can streamline your workflow, boost your click-through rates, and scale your YouTube growth.